2020 has been an incredibly difficult year for business owners throughout the world. The global lockdown, following huge layovers and a recession hit all kinds of businesses pretty hard, and while some businesses have been able to recover and manage themselves again, a lot of places had to close their doors forever. Now, if you are looking to start a new business, or to re-establish your current business in an attempt to revive it again, you cannot skip marketing and advertising. If you are looking to save money where you can in this, you can keep on reading below for inexpensive marketing ideas.
Social media is your biggest ally as a business. Having an online presence is important, and social media has proven to be a great medium for advertising and marketing businesses. You can hire a social media manager and have them take over, establish and maintain your online presence, or you can handle it yourself if you are tech savvy and are looking to cut corners where you can. This is a great and cheap way to go about marketing your business.
Street posters and advertisements are also another cheap way to market your business, and to seal the deal better, you can opt for vinyl posters and signs since they are more durable and still inexpensive. This way you can have small posters advertising your business throughout your area so people that are walking by can see a poster and hopefully be intrigued enough to visit your business. This is a great way to increase foot traffic to your business/store.
Having customers advertise your business for a small incentive/token is another way that you can get the word out about your business and services without having to put in too much money, and a lot of people are trying to support small businesses following the pandemic, so that shouldn’t be an issue either.